Brand Kit
Approved assets and practical rules for representing Peer consistently.
Download logo package01
Logos
Usage Guidelines
Do's
- Use the colour version wherever practical
- Give the logo space to breathe
- Position it deliberately, usually in a corner
Don'ts
- Don’t change the logo lockup
- Don’t blur the logo
- Don’t rotate it except at 0° or 90°
- Don’t change the logotype
- Don’t apply effects
- Don’t squash or stretch it
- Don’t encroach on clear space
- Don’t use unapproved colours
Minimum Size & Clear Space
Screen22px minimum height
Print0.24 inches minimum
Clear SpaceEqual to logo height on all sides
02
Colors
Ignition is the signature Peer gradient. Use it sparingly for the preferred logo, calls to action, and moments of emphasis.
03
Typography
Headlines
PP Valve
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Plain SemiBold, uppercase only
Body
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Regular for body text
Typography Rules
1
Stay left-aligned, rag right
Use left alignment with a natural rag on the right.
2
Use decisive size contrast
Double or triple related PP Valve sizes to make hierarchy obvious.
3
Align x-heights or baselines
Align adjacent text on x-heights or baselines for visual continuity.
4
Watch the rag
Avoid orphaned words and awkward line breaks.
5
Give things space
Use generous negative space while grouping related content deliberately.
6
Keep line length reasonable
Keep supporting text around 45–70 characters where practical.
Usage Guidelines
Don'ts
- Don’t use unapproved typefaces
- Don’t apply effects to typefaces
- Don’t rotate type except at 0° or 90°
- Don’t mix upper and lower case in PP Valve
- Don’t use unapproved colours
- Don’t stray from recommended spacing
- Don’t use PP Valve for small copy
- Don’t use strokes or outlines